Selling on Walmart’s eCommerce platform offers several distinct advantages for sellers
- Low Fees: Walmart’s marketplace operates with limited fees. Sellers only pay a referral fee upon a sale, which typically ranges between 6% and 15% based on the product category, unlike Amazon which charges additional fees like monthly subscriptions and variable closing fees
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- Access to a Large Customer Base: Walmart receives over 120 million unique visitors monthly, giving sellers exposure to a vast pool of potential customers
- Omnichannel Opportunities: Sellers can integrate both online and physical store experiences, allowing for options like returns in-store and greater flexibility for customers
- No SKU Minimums or Maximums: Walmart allows businesses to offer their full product catalog without restricting the number of SKUs, unlike some other platforms that limit listing quantities
- More Control Over Returns: Sellers have the ability to create customized return policies, unlike Amazon which has stricter return rules
- Less Competition: With fewer sellers on Walmart’s platform compared to Amazon, there’s reduced competition for visibility, increasing your chances of winning the Buy Box
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