• +923450786662
  • info@asipt.net
  • 01A Faiz Road, Muslim Town, Lahore, Pakistan

amazon PPC Expert Training in Lahore Pakistan – Online

amazon ppc training and services - agency-lahore-pakistan-asipt

Amazon PPC Expert Training Course Outline

Module 1: Introduction to Amazon PPC

  • Overview of Amazon Advertising
  • Importance of Pay-Per-Click (PPC) for Sellers
  • Types of Amazon Ads:
    • Sponsored Products
    • Sponsored Brands
    • Sponsored Display
  • Key Terminologies:
    • CPC, ACoS, ROAS, Impressions, Click-Through Rate (CTR)

Module 2: Setting Up Amazon PPC Campaigns

  • Understanding Campaign Structure:
    • Campaigns, Ad Groups, and Keywords
  • Setting Up Your First Campaign
    • Manual vs. Automatic Campaigns
  • Budgeting and Bidding Strategies:
    • Daily Budget Setup
    • Bid Adjustments for Placement

Module 3: Keyword Research and Optimization

  • Importance of Keywords in PPC
  • Tools for Keyword Research:
    • Amazon Keyword Planner
    • Third-party Tools (Helium 10, Jungle Scout)
  • Types of Keywords:
    • Broad, Phrase, Exact Match
  • Negative Keywords and How to Use Them

Module 4: Campaign Management and Optimization

  • Monitoring Campaign Performance
  • Analyzing Key Metrics:
    • CTR, Conversion Rates, and ACoS
  • Adjusting Bids and Budgets for Better ROI
  • Identifying and Pausing Underperforming Ads
  • Scaling Successful Campaigns

Module 5: Sponsored Products Ads

  • Understanding Sponsored Product Campaigns
  • Targeting Strategies:
    • Keyword Targeting
    • Product Targeting
  • Best Practices for Sponsored Product Ads

Module 6: Sponsored Brands Ads

  • Overview of Sponsored Brands
  • Creating Custom Headline Ads
  • Using Sponsored Brands for Brand Awareness
  • Optimizing Sponsored Brand Campaigns for Clicks and Conversions

Module 7: Sponsored Display Ads

  • Introduction to Sponsored Display Ads
  • Retargeting Strategies with Sponsored Display
  • Using Audience Targeting
  • Measuring the Success of Display Campaigns

Module 8: Reporting and Analytics

  • Accessing Amazon Advertising Reports
    • Search Term Reports
    • Performance Reports
  • Analyzing Ad Performance Data
  • Using Reports to Optimize Campaigns
  • Setting Up Automated Campaigns with Bulk Operations

Module 9: Advanced Amazon PPC Strategies

  • A/B Testing for Ads and Keywords
  • Implementing Long-Tail Keyword Strategies
  • Seasonal and Holiday PPC Strategies
  • Competitor Analysis and Ad Placement

Module 10: Common Challenges and Solutions

  • Managing High ACoS
  • Troubleshooting Low Impressions or Clicks
  • Optimizing for Low Conversions
  • Dealing with Budget Constraints

Module 11: Amazon PPC Automation Tools

  • Introduction to PPC Automation
  • Overview of Amazon’s Advertising Console
  • Using Third-Party Tools for Automation
    • Sellics, Prestozon, and PPC Entourage
  • Benefits and Limitations of Automation

Module 12: Case Studies and Practical Exercises

  • Real-life Campaign Analysis
  • Hands-On Exercises:
    • Setting Up Campaigns
    • Adjusting Bids and Keywords
    • Analyzing Reports
  • Group Discussions on PPC Strategies

Module 13: Capstone Project

  • Creating a Full Amazon PPC Strategy:
    • Campaign Setup
    • Keyword Research
    • Budget Allocation
    • Performance Optimization
  • Presenting Results and Learnings

This course outline ensures a comprehensive understanding of Amazon PPC, from the basics to advanced strategies, with practical exercises for hands-on experience. Let me know if you’d like to adjust or expand any sections!

Here are top search queries and best questions with answers for Amazon PPC (Pay-Per-Click) advertising:

Top Search Queries for Amazon PPC

  1. What is Amazon PPC?
  2. How does Amazon PPC work?
  3. Best Amazon PPC strategies for beginners.
  4. How to reduce ACoS in Amazon PPC?
  5. Differences between manual and automatic campaigns in Amazon PPC.
  6. How to optimize Amazon PPC campaigns?
  7. Amazon PPC keyword research tools.
  8. Amazon PPC bidding strategies.
  9. How to analyze Amazon PPC reports?
  10. Amazon PPC automation tools.

Best Questions & Answers for Amazon PPC

1. What is Amazon PPC?

  • Answer: Amazon PPC (Pay-Per-Click) is an advertising model where sellers pay only when a user clicks on their ad. It’s a tool to drive traffic to product listings, increase visibility, and boost sales on Amazon.

2. How does Amazon PPC work?

  • Answer: Amazon PPC works by allowing sellers to bid on keywords related to their products. When a shopper searches for those keywords, the highest bidders’ ads appear in search results or product detail pages. Advertisers are charged when someone clicks on their ad.

3. What are the types of Amazon PPC campaigns?

  • Answer: Amazon offers three main types of PPC campaigns:
    • Sponsored Products: Ads for individual products targeting keywords or products.
    • Sponsored Brands: Ads for showcasing brand logo, a headline, and multiple products.
    • Sponsored Display: Ads for retargeting and audience targeting.

4. What is ACoS, and why is it important?

  • Answer: ACoS (Advertising Cost of Sale) is the ratio of ad spend to sales revenue, calculated as (Ad Spend ÷ Sales) × 100. It measures the efficiency of your campaigns. A lower ACoS means higher profitability.

5. How do you reduce ACoS in Amazon PPC?

  • Answer: To reduce ACoS:
    • Perform regular keyword optimizations, adding negative keywords.
    • Adjust bids for underperforming keywords.
    • Focus on high-converting keywords.
    • Use detailed targeting for Sponsored Display ads.

6. What is the difference between manual and automatic campaigns?

  • Answer:
    • Automatic Campaigns: Amazon selects keywords based on your product listing. Easier to set up but offers less control.
    • Manual Campaigns: You choose specific keywords to target. Allows for precise control over targeting and bidding.

7. How do you perform keyword research for Amazon PPC?

  • Answer:
    • Use tools like Helium 10, Jungle Scout, or Amazon’s own Keyword Planner.
    • Analyze competitor product listings for high-performing keywords.
    • Check your Search Term Report for converting search queries.

8. What is a good ACoS for Amazon PPC campaigns?

  • Answer: A good ACoS depends on your business goals. For most sellers:
    • Profit-driven campaigns: ACoS below 20% is ideal.
    • Growth-focused campaigns: A higher ACoS (30-50%) is acceptable to maximize sales and market share.

9. How often should you optimize Amazon PPC campaigns?

  • Answer: Optimizations should be performed regularly:
    • Weekly: Analyze bids, keywords, and budgets.
    • Monthly: Review campaign-level performance and refine strategies.

10. What are negative keywords in Amazon PPC?

  • Answer: Negative keywords are terms you exclude from your campaigns to prevent your ads from showing for irrelevant searches. For example, if you’re selling “premium headphones,” you might add “cheap” as a negative keyword.

11. How do you analyze Amazon PPC performance?

  • Answer: Use Amazon Advertising Reports to measure key metrics like:
    • Impressions: Visibility of your ads.
    • CTR (Click-Through Rate): Percentage of clicks from impressions.
    • Conversion Rate: Percentage of clicks that result in sales.
    • ACoS: Efficiency of your ad spend.

12. What are the best Amazon PPC tools?

  • Answer: Top tools for managing Amazon PPC include:
    • Sellics: For campaign optimization and reporting.
    • PPC Entourage: Advanced automation and strategy building.
    • Helium 10: Comprehensive Amazon keyword and PPC management.

13. How do you set up a Sponsored Product campaign?

  • Answer:
    1. Log into Amazon Seller Central and navigate to the advertising dashboard.
    2. Select Create Campaign > Sponsored Products.
    3. Choose manual or automatic targeting.
    4. Set your budget, bids, and keywords.
    5. Launch your campaign and monitor performance.

14. What are the benefits of Amazon PPC?

  • Answer:
    • Increases product visibility and sales.
    • Improves organic rankings through higher sales velocity.
    • Allows targeted marketing to specific audiences.

Here are some of the key trends for Amazon PPC Training and related topics: if you ve any query feel free to contact us for

  • Amazon PPC Training
  • Amazon Advertising Course
  • Amazon PPC Optimization
  • Pay-Per-Click Training for Amazon
  • Amazon PPC Strategies
  • Amazon Sponsored Ads Training
  • Amazon Keyword Research Course
  • Amazon PPC Management
  • Amazon Advertising Best Practices
  • Advanced Amazon PPC Techniques
  • Amazon ACoS Reduction Tips
  • Keyword Research for Amazon Ads
  • Manual vs. Automatic Campaigns
  • Sponsored Product Ads Training
  • How to set up Amazon PPC campaigns
  • Step-by-step guide for Amazon PPC
  • Effective Amazon PPC bidding strategies
  • Learn Amazon advertising for beginners
  • Best tools for Amazon PPC optimization
  • Advanced Amazon advertising techniques
  • Master Amazon PPC
  • Boost ROI with Amazon Ads
  • Learn Amazon PPC fast
  • Amazon PPC course near me
  • Amazon PPC for small businesses
  • Beginner-friendly Amazon advertising

amazon ppc expert training in Lahore Pakistan [online and Campus based sessions, one to one and customized sessions also available]

for details whatsapp @+923450786662

Visit us :  https://www.asipt.net

 

Twitter Facebook-f Youtube Linkedin

Get Started

  • Tutorials

About

  • Blog
  • Careers

Downloads

  • Courses